New Business Models

Sustainability is maturing. People in society are mobilising. They feel that things can and indeed should be done differently. This is how initiatives emerge around themes that matter, such as food, energy, and care. We call this the emergence of the WEconomy. There are a growing number of initiatives, yet many do not come to full fruition. This is a pity, as this way society loses the valuable energy of people who help shape a transition to a different economy, a different society.