After another successful edition of NBM @ Graz 2017, we are thrilled to announce NBM @ Sofia 2018 conference under the topic of “New Business Models with impact: focused, scalable and international”. The conference will take place at The University of National and World Economy in Sofia, Bulgaria on June 27th and 28th 2018. Authors are invited to submit their extended abstracts of 700-1200 words by 28 February 2018 to Sofia@nbmconference.eu
Society faces a broad range of sustainability challenges (environmental, social, health, energy, and so on), even to which the United Nations set up the 2030 Agenda for Sustainable Development Goals (SDG’s), calling governments, business and civil society to transform the world into a more sustainable place (United Nations, 2017). For businesses, it is no longer a question “whether” they should endeavor for more than just financial values, but “how” they can integrate multiple value creation with respect to, for example, ecological or social values (Jonker, 2016). This shift in meaning and focus of value creation brings forth not only possible alterations in current existing business models, but also the conception of “new business models”, which can also be referred to as sustainable business models.